In this Article we discuss the most important KPIs for every Google Ads Campaign type.

Make sure to include these KPIs when measuring your Campaigns Performance.

 

GDN (Google Display Network)

Image Ads that show to people as they browse across millions of Websites and Apps.

 

KPIs you should use:

 

Spend

 

Impressions

How many times your Ad was shown

 

Clicks

How many times your Ad was clicked

 

CTR (Click Through Rate)

 Clicks/Impressions

 

CPC (Cost Per Click)

Cost/Clicks

 

 

GDN KPIs

 

 

SEM (Search Engine Marketing)

Text Ads that show next to Organic Search Results.

 

KPIs you should use:

 

Spend

 

Impressions

 

Clicks

 

CTR (Click Through Rate)

 

CPC (Cost Per Click)

 

ROAS (Return on Ad Spend)

Revenue/Spend

 

 

SEM KPIs

 

 

Youtube

Video Ads that show on Youtube.

 

KPIs you should use:

 

Spend

 

Impressions

 

Views

How many times your Ad was Viewed

 

View Rate

View/Impressions

 

Clicks

 

CTR (Click Through Rate)

 

CPC (Cost Per Click)

 

 

Youtube KPIs

 

 

DSA (Dynamic Shopping Ads)

Dynamic Search Ads use content from the landing pages on your website to automatically create Search Ads. They can be used to catch all other queries that are not targeted in your standard Search Ads.

 

KPIs you should use:

 

Spend

 

Impressions

 

Clicks

 

CTR (Click Through Rate)

 

CPC (Cost Per Click)

 

ROAS (Return on Ad Spend)

 

 

DSA KPIs

 

 

Shopping Ads

Product Listings that appear on Search Results and the Google Shopping Tab (Mobile).

 

KPIs you should use:

 

Spend

 

Impressions

 

Clicks

 

CTR (Click Through Rate)

 

CPC (Cost Per Click)

 

ROAS (Return on Ad Spend)

 

 

Shopping KPIs

 

 

UAC (Universal App Campaigns)

App Promotion Ads that show on Search, Play, YouTube, Discover, and over 3 million sites and Apps.

 

KPIs you should use:

 

Spend

 

Impressions

 

Clicks

 

CTR (Click Through Rate)

 

CPC (Cost Per Click)

 

Installs

How many times your App was installed

 

CPI (Cost per Install)

Cost/Installs

 

 

UAC KPIs

 

 

I hope this Article has helped you choose the right KPIs to measure the success of your Google Ads Campaigns.